You want to be successful. Maybe you have an idea for small business. Perhaps you've already started one and are looking to take it to the next level. Mobile Heros is here to help you launch your online identity. From establishing a lead-generating website, to reaching your target market through social media, we have what you need to effectively market your brand, connect with customers, and generate sales online.
Why do I need to develop an online identity?
Your actual store might close its doors at 5pm, but a website is open 24/7 to showcase your products and services, contact information, store hours and more.
In today's competitive marketplace, you need a strong brand to stand out.
That means you need to be online with everybody else. A website, social media profiles, and other web-based efforts will help you raise brand awareness, establish credibility, and develop a loyal/growing customer base.
People want to do business with people they can trust. Today's concumers generally put more faith in businesses with a professional online identity. It's a fact: the internet is a popular, flexible and cost-effective platform for building credibility and trust.
Connect with Customers and Prospects
Can you consistently interact with current customers and reach out to prospects without breaking your wallet? With the internet, the possibilities for engaging your target audience on a global scale are endless.
Generate Sales Leads
A well-planned online identity can function as a lead-generating machine. Increase your customer base with a website, social media profiles, contact forms and email marketing campaigns.
What is an online identity?
The must-haves of an online identity
Doman and Website
A domain name (like www.hostingmonkey.org) directs people to your website, and helps protect and promote your brand. To go with your domain, every small business needs a website to tell your unique story, market your products and services, and expand your reach to a wider audience.
Web-based email is an easy way to communicate with your customers, leads and business partners, no matter where you are. It helps you to stay connected, organize your business contacts, and manage your busy work schedule.
Social Media Profiles
Social networking can help you build an online community around your business. Sites like LinkedIn, Facebook, and Twitter are ideal for both promoting your products and services and interacting with customers to cultivate loyalty.
By establishing a track record for quality on third-party testimonial sites, you inspire consumer confidence. Take a proactive approach to managing online local reviews to build the confidence that fuels success.
Do I DIY or outsource?
Critical things to pay attention to as you build your online identity
Search Engine Optimization (SEO)
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords people use to find what they are looking for online. SEO enables you to rank high on searches, without paying for advertisements or search engine placements. SEO increases your website's visibility, and invites organic visitors to your website.
Drive traffic to your mobile website
This is a big one. You want people to come to your website versus creating a website that nobody visits. A mobile-friendly site could reach customers who continue to spend more time on their smartphones. A latest study by Google reveals 88% of the surveyed consumers actually use their smartphones to search or make purchases online.
Having your own company-branded email is another way to market and drive traffic to your website. As opposed to using a free generic email account, you show that your business is serious enough to have your own website and email. You also impress your domain name into your email recipients' minds. That can be very powerful for word-of-mouth marketing whenever you send out business-class emails.
Generate leads with your website
Driving traffic to your website is key, but converting your website's visitors into leads is how you'll be successful. Finding out how many people visit your website is important, but until you know who those people are, you cannot contact them individually or work to convert them into customers. Mobile Heros can help you craft simple, yet compelling calls to action.
Track your website's performance
As a small business owner, you should know how many people are visiting your site, how they found it, and if your online marketing efforts are working. Web analytics can give you all of those answers, and more.